As far as I know, only two countries in the developed world are allowed advertising prescription drugs directly to the consumer, the US and New Zealand.
These days if you watch television is almost futile to stave off watching advertised prescription drugs. In the scheme of things at one point, the pleasant or commanding announcer begins to list the possible side effects of the advertised medication.
If you have to have a washroom break, or perhaps open another bottle of refreshment, this is the time to get up and go about it!
On the screen the advertiser starts to announce a seemingly unending list of the potentially adverse effects the medication may have on you. Just to be on the safe side, at times they go all out and state that you may even die as a result of gulping down the advertised medication.
The pharmacy industry does not like this, but this are the rules imposed by the various administrations dealing with the issue of drugs.
Interestingly, drug companies have observed that long lists of scary adverse reactions don’t deter people from asking for advertised drugs. In addition, by warning people about all possible complications, the firms may reduce the risk of a lawsuit if something bad happens.
This is neat, yet myself and many others labour under the idea to just do away with the glossy but scary drug advertising entirely on television and magazines.
Especially the ones in the category of warnings, that, if after taking the drug the user may experience a state of uncontrollable bliss on a body appendage, lasting over four hours, he should call a medical professional for urgent help. Do we need this and similar scares hour after hour in our living rooms? -Don't we watch the news any longer for a thrill - or even for a good laugh?