Once again Christmas is on the horizon. For many it means opportunities to max the credit cards. So they will not be perceived as cheap and without the good sense to give in to the bombardment by advertising to buy and buy so the recipients of the 'presents' will continue to love you.
Even if they won't love you, perhaps you will be mentioned in their brief and boring burst on their tweeter account. Indeed if your gift is one they will not return for refund, you may be promoted to a coveted friend on the pages of Facebook.
Fortunately, there are still many people for whom Christmas means homemade cookies in the shapes of candy canes, stars, invitations for carolling, sharing a glass of eggnog with a neighbour, coworker or just a friend.
When a child with wide eyes looks at the presents under the Christmas tree, the little one could not care if the tree called Christmas tree or referred to as the Family tree.
While is not very apparent, merchants are sensitive of the stale breeze of political correctness. Some stores correctly feel the Canadian consumer at large is not yet ready to buy into the jargon of the politically correct crowd. In their stores Merry Christmas is the theme that makes the customer feel at home and the cashiers busy.
Some other business establishments are engaging in some complicated gymnastics with semantics to appear politically correct but still to be able to sell goods and services without outright distancing themselves from the idea of Christmas.
At this point in time, I believe, “Merry Christmas” not only is the smarter choice for retailers, but it is also the choice phrase for the majority of Canadians.
Merry Christmas and Happy Holidays!