Apparently there is a poo problem in India. The government is working hard to urge people who have to drop the deuce to do so in the Loo.
UNICEF’s new campaign, "Poo2Loo," targets India’s public defecation problem with a number of music videos, put-ons and advertisements sporting a whale of a feces mascot.
No idea how accurate this is, but according to the Poo2Loo campaign, 620 million Indians are dumping in public every day.
In rural areas about 70% don't use toilets. A pioneering statistician compiled tangible data and came up with figure showing that 143 million pounds of solid human waste deposited in public every day.
India's bid to Becoming Poo-Free and to stop stunting is admirable.
Reportedly, Economists have long debated the 'Asian Enigma' of why Indians are more stunted, shorter in height - compared to relatively poorer children in Sub Saharan Africa for example.
Research has shown a correlation between long-term under-nutrition with its resultant stunted children in India, and the lack of access to toilets and hygiene. Provide children with the right nutrition at the right time, and ensure an environment free of excreta, and there will be no Asian Enigma.
Of course advice is cheap and changing the reality in a crowded country like India is not easy. However, India is changing and is becoming an industrial giant. The emerging middle class is well educated and many Indians are gifted in the area of mathematics and other practical sciences.
With encouragement from UNICEF coupled with the innate creativity of Indians, they will overcame this pervading problem and a steadily growing number of people when they get the urge too poo, will go to the Loo.